Sponsor/Exceptions

• Fake/joke sponsor spots are skipped with Sponsor if they are real companies. If it is a fake company, they are skipped with  Tangents/Jokes.
• If the whole video is about (or closely related to) the sponsor, or if the sponsor is too tightly integrated into the video to remove cleanly:

1. Don't make a segment covering the entire video.
2. Submit a full video label using the Sponsor category.
3. Leave the disclosure of sponsorship unskipped, so viewers are aware of any potential bias.
4. Any parts that can be cleanly skipped while leaving the main content/storyline of the video intact should still be skipped.

• Sponsor should take precedence over all other categories.
  • Sometimes a sponsored section continues into the endcards. If a clean cut is possible, skip only the sponsored section and make a separate  Endcards/Credits segment for the remaining endcards, otherwise skip the entire endcards with  Sponsor.
• If the product stands in no obvious relation to the YouTuber, mark it  Sponsor.
• If the product is advertised with the YouTuber's branding, but is still clearly a product of the company, mark it  Sponsor.

• If the segment more closely matches the criteria for  Unpaid/Self Promotion, it should be marked as such instead of  Sponsor.
  • If they are closely linked with the product, or if the product bears their branding exclusively.
  • Free shout-outs for anything they like:
    • Other channels
    • Causes/charities
    • Websites
    • Products