Sponsor/Exceptions

Sponsor should take precedence over other categories such as Endcards/Credits. If possible, a clean cut should be made.

1. If the whole video is about (or closely related to) the sponsor:
   1. Don't make segments covering the entire video.
   2. If the whole video is a sponsor, submit a Full Video Label using the sponsor category.
   3. If the video isn't entirely about a sponsor but could show bias for the sponsor, don't include the sponsor disclosure and submit a Full Video Label using the sponsor category.
2. If the product stands in no obvious relation to the YouTuber, mark it Sponsor.
3. If the product is advertised with the YouTuber's branding, but is still clearly a product of the company.

If the segment more closely matches the criteria for Unpaid/Self Promotion, it should be marked as such instead of Sponsor.

• If they are closely linked with or the product bears their branding exclusively.
• Free shout-outs for anything they like
  • Other Channels
  • Causes/ Charities
  • Websites
  • Products