Sponsor
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Description
This is for paid promotions, paid referrals and direct advertisements. This also includes the segues used to smoothly transition into and out of the sponsor segment.
This includes:
- Giveaway of items, which are provided by a 3rd party and the announcement of the winner
- Advertisement of affiliate links
- Segues into a YouTube ad
Exceptions/ Edge Cases
Sponsor should take precedence over other categories such as Endcards/Credits. If possible, a clean cut should be made.
- If the whole video is about (or closely related to) the sponsor:
- Don't make segments covering the entire video.
- If the whole video is a sponsor, submit a Full Video Label using the sponsor category.
- If the video isn't entirely about a sponsor but could show bias for the sponsor, don't include the sponsor disclosure and submit a Full Video Label using the sponsor category.
- If the product stands in no obvious relation to the YouTuber, mark it Sponsor.
- If the product is advertised with the YouTuber's branding, but is still clearly a product of the company.
If the segment more closely matches the criteria for Unpaid/Self Promotion, it should be marked as such instead of Sponsor.
- If they are closely linked with or the product bears their branding exclusively.
- Free shout-outs for anything they like
- Other Channels
- Causes/ Charities
- Websites
- Products
Disambiguation
Exclusive Access
If a referral link is added or referenced, it becomes Sponsor.
Unpaid/ Selfpromo
- No association/ affiliate to company: Sponsor
- Biased investment advice (stocks, cryptocurrency, NFTs, etc.): Sponsor
- Custom/ build-to-order products: Sponsor
- Turnkey/ white-label products: Selfpromo
- Considerable ownership of company: Selfpromo
- Wholly owned company: Selfpromo
Examples
- Branded "G-Fuel" Energy Drink: Sponsor
- If there is an affiliate link or if it is customized for the content creator
- Merch through a third party distributor (RedBubble, TeeSpring): Selfpromo
- RedBubble and TeeSpring are turnkey solutions for merch with limited involvement by the parent company
- Beast Burgers: Selfpromo
- Beast Burgers are part of a turnkey solution by Virtual Dining Concepts.[1]
- LunarClient Partners: Sponsor
- LunarClient cosmetics are not turnkey
- Epic Games Support-A-Creator: Sponsor
- Content creators have no association with the brand and in their Application even states that any creator must disclose their connection.[2]
- Makeship: Sponsor
- Nebula: Sponsor
- While "owned by creators" and payouts are split, no creator has considerable ownership over the platform, it is owned by Standard Broadcast LLC.[4]
References
Examples
| Description | Video Link |
|---|---|
| Positive Examples | |
| The sponsor at the start and the end both include their respective segues. | I tried Steam Deck early and it's awesome |
| The complete segue is included. There is a joke about the video's subject in the segue, but it is encouraged to include it as well. | Space Jam 2 - Terrible but very fun |
| The show is owned by HBO, but there is no obvious connection between the show and HBO. | Housing Discrimination: Last Week Tonight with John Oliver (HBO) |
| Segue into a YouTube ad | Rick and Morty season 5 finale breakdown (spoilers) |
| Outerminds makes Video Game collaborations for other YouTubers as well. | Papers, Please! |
| Negative Examples | |
| The disclosure at the start shouldn't be marked. | We might need a Wi-Fi upgrade - Juniper Networks showcase |
| The disclosure at the start shouldn't be marked. Further mentions of the sponsor may be cut though, like the segment at the start or at 6:30. | Jerk Chicken |
| At 1:06 he is promoting his own shop. This is considered Self Promotion. | Honda Metropolitan II multipurpose lock picked |
| This is all about his keycaps. It is similar to using a company that produces and sells custom merch. | Make your keyboard thock for $3 |