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B-Roll is alternative footage that is intercut with the main shot or A-Roll footage.

This is usually for supplemental footage - Panning shots with accentuated colours or editing that just "look pretty"

Example: 1 Dollar Dumplings (3 Ways)

  • Does not provide any context or information
  • Audio is usually music
  • Quick, cinematic shots that are heavily stylized and look very pretty

Wikipedia Article Merriam-Webster