Unpaid/Self Promotion

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Revision as of 00:52, 5 September 2021 by Deedit (talk | contribs) (→‎Description)
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This is for promotions, for which the YouTuber will not receive payment. This also includes the segues used to smoothly transition into and out of the segment.

This includes:

  • Merchandise or Patreon
  • Videos or playlists
  • Charities, products or websites they like
  • Information about whom they collaborated with
  • Shout-outs with no money exchanged
  • Giveaways with no involvement of a 3rd party and the announcement of the winner
    • No money exchanged
    • Content YouTuber should have full control
    • Products should be purchased by the YouTuber

Exceptions/ Edge Cases

The decision on whether it should be marked sponsor or unpaid promotion is influenced by several factors.

For example:

  1. Did they receive money as well as the product? If so, then it should be marked Sponsor.
  2. Are they obviously linked with the product they are promoting? If so, then it should be marked Unpaid/ Self Promotion.
  3. Does the product they are promoting have their branding, similar to merch? If so, then it should be marked Unpaid/ Self Promotion.

If the separation isn't feasible, because it would create an awkward transition, or the interaction reminder would be to short, calls-to-actions like subscribing or liking the video can be included in Unpaid/ Self Promotion


Description Video Link
Positive Examples
Horsepower dashcam blurred the videos and received a shout-out. Eure Videos #159 - Eure Dashcamvideoeinsendungen #Dashcam @Horsepower Dashcam
The viewers created and gifted him parts for his machine and received a shout-out for it. Solving the 1000 Pieces Engineering Puzzle
He promotes his own shop. [1335] Honda Metropolitan II Multipurpose Lock Picked
This is all about his keycaps. It is similar to using a company that produces and sells custom merch. Make your keyboard thocc for $3
Negative Examples
The show is owned by HBO, but there is no obvious connection between the show and HBO. Housing Discrimination: Last Week Tonight with John Oliver (HBO)
They received the product for free, but also money so it is a Sponsor. We Might Need a Wi-Fi Upgrade - Juniper Networks Showcase